Known to her fellow interns as Internet savvy (and a talented matchmaker), Alison soon began proffering advice on marketing their practices’ online, leveraging social media to increase their search results on Google and differentiating themselves from their colleagues by creating brand identities.A colleague from her supervision group, Sandra Dupont, had recently passed her boards and was leaving the clinic for private practice. She was clear about the population she wanted to work with and had carved out a niche for herself working with teens.
Alison Roth LMFT, MA “Chief Abundance Manifestor” aka Founder/CEO Shrink Wrap Alison Roth unites both sides of her brain in the course of a given work week; employing the intuitive right side as a psychotherapist while utilizing her logical left side as the founder and CEO of Shrink Wrap.
Prior to her return to graduate school to pursue her fourth career as a therapist, Alison Roth spent 14 years in the online dating industry working for the majority of online dating companies including Jdate, Match.com, e Harmony and Cupid Junction (owned by Intermix, the company that would launch My Space) as a consultant focusing on branding, marketing and building websites that converted visitor into members and members into subscribers.
As a parting gift (and unconscious experiment) Alison created a unique brand identity for Sandra’s nascent practice, designed and built her website and blog and taught her how to market herself online.
Unknowingly Sandra became first client, successfully embracing her unique online brand identity, blogging weekly, increasing her “findability” on Google and eventually generating 3-4 referrals a week via her website, until her practice was full and she was able to raise her rates.
The notion of offering these services and getting paid began to germinate, but was derailed when Alison transitioned from the clinic into private practice, and left her full time position at Jdate to start a consulting company with two former Jdate colleagues catering to…more online dating companies.
However, the calling became clear when within one week, two different clients said they’d “Googled” her and were curious to learn more about the “online dating stuff” they found in their search.
During that time she watched on the sidelines while the majority of therapists she knew fail miserable to leverage the Internet to build their private practices’.
Clearly Internet dating isn’t the only relationship that begins online.
She saw the unique business opportunity to formally marry her first hand experience as a therapist with years of training building brands and websites for multi-million dollar companies to help guide Shrinks into the digital age and generate client referrals online and thus was born.
Alison hosted dinners at posh local eateries and is responsible for a handful of marriages and a set of twins.
Luckily the clinic was literally down the street from the Jdate office so she’d race over to treat clients after a full day of helping singles find love online.