Senior members are divided between male and female.
Miller is confident that Farmers Only will have 1 million members by 2014, despite the fact that the site’s only TV commercials are homemade and date from around 2007.
Imagine a sweeping blue sky over green and gold fields spreading up to a horizon ringed by mountains.
“Mobile technology, smartphones, revolutionized how our members approach romance,” Miller explains.
Before smartphones evolved into a palm-sized media centers, farmers had to wait until they got home at the end of a long, dawn-to-dusk day before they could to sit at their computers and log on.
Miller, who spent his childhood on a swath of land between a horse farm and a dairy farm, launched Farmers Only after a divorced female farmer friend told him she had tried several dating sites but couldn’t find the right match.
Now, they can Skype with a potential date, text an answer to a “flirt” or swap photos while they’re sitting on a tractor.
Miller takes phone calls from seniors who find technology a challenge and helps them upload photos.
“Most farmers either marry a high school sweetheart or meet a spouse in college.
Farmers Only is there for people looking for love later in life.” Thirty-five percent of Farmers Only’s more than 500,000 members are older than 50, the site’s media director Michael Gober says.
Sure, the scent of sweet hay is exhilarating, but isolation takes a toll. “Loneliness is a huge problem for farmers and ranchers.
Sometimes these tough, strong guys break into tears on the phone, worried they’ll never find someone to share their lives,” says Jerry Miller, founder of the Farmers matchmaking site.