To determine relative prevalences of different fetishes, Italian researchers obtained an international sample of 5,000 individuals from 381 fetish-themed discussion groups.
Outside Japan, such shops exist only on the internet and are generally run by individual women, as opposed to registered businesses.
Underwear fetishism is a sexual fetishism relating to undergarments, and refers to the sexual excitement which some people experience from observing or handling certain types of underwear, including panties, stockings, pantyhose, bras, or other items.
Some people experience sexual excitement from wearing certain types of underwear.
Panty fetishism is a fetish in which one eroticizes panties (or similar styles of underwear).
Fetishistic behavior can involve sharing printed or electronic material depicting exposure of panties, usually of a softcore nature, or direct sight and physical contact with the panties.
With the advent of the Internet, a "used panty" industry has sprung up to cater to this fetish, consisting primarily of women selling their used undergarments through independent websites or panty seller groups.
Sellers tend to charge for the number of days for which the panties or other garment are worn, and prices generally increase with time worn.
Some individuals have a paraphilia for a specific type of panty.
For example, a common subclass of panty fetishism are panties that show the exposed buttocks (i.e. Further, some individuals have the opposite preference, and are attracted to panties that cover the buttocks.